Rapid Retention Prediction in Mobile Games

by Anders Drachen

Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models that are easy to understand, deploy and scale, but also indicates that a large component of prediction can be handled directly in the game client.

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